As part of their ongoing unbelievable campaign Pepsi Max asked if we could create an installation in Bayswater Odeon to prank people for Halloween.


The focus of the project was our wall mounted Magic Mirror, which morphed peoples faces into various scary monsters in front of their very eyes. The project was launched on Pepsi’s Youtube & Facebook channels and received millions of views in 24 hours. 


Key objectives

Create a viral film

Amaze cinema goers


Mask design, build and rigging

Bespoke housing