In Store | Guinness

Creating an interactive AR photo booth which uses Rattle face-tracking technology doesn’t necessarily have to be a costly exercise. 

As part of the promotions campaign for the 6 Nations rugby competition, Guinness’s PR agency N20 asked us to create an interactive experience that would prove highly engaging to Tesco shoppers, whilst proving to be a cost-effective solution for the brand.  

The installation featured a Guinness-branded interface designed by us and an option for users to print out a screen capture. The photo booth toured several Tesco stores around the UK over the period of the 6 Nations championship, and tackled tight budgets and tough deadlines with aplomb. 

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Adrian Firth