Animation & Digital Content | Virgin Media
If ever there was a concept that truly needed ‘bringing to life’ with technology and digital creativity to fulfil its potential, this was it.
With only still images to work from as a start point, we deployed proprietary software that we’d previously developed to map 2D visuals on to 3D environments, which would allow us to add fluid movement.
Next we used a series of subtle animation touches to bring lifelike behaviours to the characters. The completed animated assets were used in both digital outline and online banners.
Our agency partner BBH also asked us to create the branded endframes for the TVC. This involved creating a new animation layout and style for the Virgin Media logo and animating the messaging; the result was used across the entire suite of communications.